![]() “We lean into relevant, benefit-led positioning, so it's easy to determine which supplement is right for you, and package it in beautiful, counter-worthy bottles that don’t feel like something you want to hide in your medicine cabinet.” It’s through this strategy that Olly has been able to differentiate itself from its competitors.īest known for: Providing delicious gummy vitamin supplements at minimal markups. “A large part of that motivation was the recognition that millennials really viewed wellness as a lifestyle pursuit, yet weren't as engaged in the supplements category as other demographics.” With this in mind, Olly set out to create a brand that went beyond functional supplements and presented itself as a shelfie-worthy wellness brand that folks would genuinely look forward to making part of their daily lives. “When we started Olly, we wanted to build a lifestyle wellness brand,” Heitz says. They make them easy to understand-especially for millennials. One of the most notable things about Olly is that they make supplements digestible-not just literally, either. Thankfully, the people at Olly recognized this and stepped up to create a brand that caters to folks who crave high-quality supplements on a Target budget. ![]() The only problem is, so many of the most popular supplements are paired with a hefty price tag that makes them largely inaccessible to many members of society. You can try out the viral Liquid Gold Exfoliant here for £42.99.In a world where wellness trends are always on the rise, people everywhere search for supplements to hop on board the healthy train. Grace also said the toner is ‘less harsh on the skin than exfoliating scrubs’ which is better for acne-prone or sensitive skin types.Īnother TikToker claimed the exfoliant, which is sold every two minutes everyday all over the world, left her skin ‘smooth, soft and glowing.’ She goes on to say the toner 'gently exfoliates dead skin cells on the top later to smooth and brighten skin while helping to resurface and revitalise complexion to improve brightness and tone.'Īlpha-H suggests to use the Liquid Gold three times a week on alternating nights to improve skin texture, tone and radiance. TikToker claimed the toner made a ‘huge difference’ to her acne prone skin after using it for just a few weeks.The video has since gained over 17,000 views and over 100 comments, and many were impressed with how 'glowy' her skin looked after applying it. The award-winning formula has racked up over 5,000 five-star reviews, as well as going viral on TikTok after many skincare enthusiasts tried and tested the Liquid Gold out for themselves, and were left shocked by the results. Star ingredient Glycolic Acid speeds up cell turnover and enhances luminosity by dissolving the bounds holding dead skin cells together to clear the way for fresher, plumper skin cells to come to the surface whilst Liquorice Root Extract helps regulate melanin production to assist in reducing pigmentation.Īlso found in the formula are moisture-binding proteins that help minimise skin hydration by preventing trans-epidermal water loss, as well as pH of 2.8-3.0 which allows the active ingredients to exfoliate deeper within the skin for professional clinical results at home. Bobbi Brown has just launched new Vitamin Enriched Skin Tint after sell-out primer success.TikTok thinks it's found a £9 dupe for Creme de La Mer's iconic £150 moisturiser. ![]() It acts as a toner, exfoliator, serum and moisturiser all in one bottle Read More Related Articles ![]()
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